In Punjab, the provincial government set up the Punjab Information Technology Board (PITB) to support the province’s innovation economy. Of its many initiatives, PITB set up the technology incubator Plan9 in 2012, calling it the country’s largest incubator supporting technology entrepreneurs. The launch of Plan9 engaged local industry leaders, provided an important breeding ground for startups and initially centered Pakistan’s entrepreneurial ecosystem. While the ecosystem has now stretched across Pakistan, the support of PITB has now expanded to 22 major cities that is showcasing a positive role that government can play in the growth of a country’s startup space.